Case Study: Botánica by Mojo & Muse x Royal Thai

What happens when luxury global manufacturing meets the slow, rebellious rhythm of hand-crafted textile art?

Botánica is the result of a multi-year creative consultancy between Mojo & Muse and luxury hospitality manufacturer Royal Thai. The collection features 12 bespoke architectural floor coverings designed to scale down the grand expanses of commercial luxury interiors and infuse them with the intimate soul of fine art embroidery.

Watch: Manoela Grigorova on the creative process and collaboration behind Botánica.

The Concept: Scaling the Fine Art Canvas

DH089917R001 - Hand-tufted botanical carpet in a high-end master hotel suite.

The architectural seed for this collaboration was born from the studio's signature Viola series - abstract, highly tactile textile topographies inspired by natural structures, florals, and organic topographies.

The core challenge of the collaboration lay in translating the fluid, unmapped currents of alcohol ink, the varying heights of hand-stitching, and the clustering weight of glass beads into heavy contract wool and silk fibres. Original physical artworks created on the studio table - such as the delicate, weightless boundaries of Suspended Blossom and the maximalist, explosive textures of A Bloomed Constellation - served as the structural blueprints for the translations.

Original 'Suspended Blossom' fine art hand-embroidery.

Original 'A Bloomed Constellation' fine art hand-embroidery.

The Technical Craft: Stitch vs. Engineering

Left Image: Manoela making yarn poms on an embroidery.

Right Image: Artisan hand-carving and multi-level tufting translation on hand-tufted sample.

To mirror the meticulous nature of needle painting, the design teams spent months navigating yarn pom matching, extensive colour trials, and rigorous texture sampling.

By strategically blending high-lustre silken fibres with premium pure wool, varying the cut-and-loop pile heights, and using artisan hand-carving techniques, the final textiles beautifully mimic the shadows, depths, and raised surfaces of the foundational embroideries. Whether crafted as a plush Hand-Tufted piece or engineered as an ultra-durable, woven Axminster where every yarn is permanently locked into the carpet backing, the spirit of the original thread remains flawlessly preserved.

The Unveiling: The Red Carpet & Beyond

The collection's journey culminated in an elite design showcase in New York City, where the studio's artwork took centre stage across two distinct mediums for a prestigious Gala event at The Metropolitan Museum of Art.

Underfoot, a massive custom red carpet configuration inspired by the capsule's design philosophy guided guests into the venue, translating the tactile depth of hand-stitching into a grand architectural surface. Framing the entry arrivals, the studio's fluid alcohol ink studies were scaled up to form a striking, large-scale step-and-repeat feature wall, creating an immersive visual entryway for the evening.

Following the Met debut, the studio's collaborative process was featured across London and Manhattan, exploring how slow craft and fluid studio studies hold a crucial, powerful voice on a global architectural stage.

Filming macro close-ups of the custom red carpet's carved wool loops and multi-level pile heights inside The Metropolitan Museum of Art.


Manoela standing on the bespoke red carpet installation in the Great Hall at The Metropolitan Museum of Art during the Royal Thai video production.

Manoela of Mojo & Muse and Brooke of Royal Thai at The Metropolitan Museum of Art Gala, framed by the bespoke alcohol ink step-and-repeat backdrop.

The Collection Archive

The Botánica collection is available worldwide through Royal Thai's commercial divisions as a curated archive of 12 distinct multi-level hand-tufted compositions and woven Axminster designs, engineered to withstand high-traffic hospitality environments. 


Official Royal Thai specification spread for Hand-Tufted Design KH090179R001, showcasing multi-tonal heathering, stipple loop detail, and an architectural in-situ layout.


Explore the full Botánica collection